Applegate Farm Ice Cream Doomed

Applegate Farm couldn’t cut it in Hoboken

Not sure how we missed this, as we walk by here all the time. Maybe it had something to do with that it “always looked dead” in there. But Applegate Farm on 14th Street is no longer in in business.

How could you screw such a slam dunk like this up? Swelling with kids. Wealthy bond-trading parents who appease their “little ones” the first instance they fret. Ice cream makes everyone happy. Sounds crazy, right? But perhaps the rent was WAY too steep for them to absorb the losses during winter months when oddly enough, people become unable to eat ice cream?

I don’t see how that makes sense. Like in the summer do people stop eating hot food? No!

Perhaps we got a clue a few years ago, when they were unable to “repair” their yogurt machine for what seemed like eons. I don’t recall it ever got repaired. (Read the best-selling book on Amazon – “Doomed and why.”)

It happens from time to time. Stuff just doesn’t work out (for whatever reason it may be).

Applegate Farm Hoboken NJ Doomed

Description: Ice Cream, milk shakes, sundaes, egg creams, cones, cups & Pies
Address: 1401 Hudson Street, Hoboken, NJ 07030
Website: www.applegatefarm.com
Phone: TBD

Applegate Farm ice cream now open in Hoboken NJ

7/15/2011 Update:
Today at 5pm, Applegate Farm opened up on 14th Street uptown.

You can choose from 20 hard-pack ice cream flavors, plus two Italian ice and two sorbets. They also have many different chocolates and fresh-baked cupcakes as well ($2.25 a pop, I think a red velvet is in order tonight!) Soft serve frozen yogurt is on tap too (I think peanut butter & vanilla were the choices).

And if you want to take it to your own freezer, they sell ice cream pies along with pint and quart-sized containers.

Welcome to the neighborhood, Applegate Farm – and best of luck!

Applegate Farm in Hoboken should open this week

Good news uptown ice cream and frozen treat lovers – there are sweets at the end of the tunnel!

Spoke with the owner of Applegate Farm last night – and he’s confident they’re opening this week, and quite possibly as soon as today or tomorrow.

It’s too bad they didn’t get to open for the massive crowds during the Macy’s July 4th Fireworks Spectacular, but I’m sure they’ll survive. There’s plenty of hot days ahead!

Hoboken Applegate Farm Ice Cream: Near July 4th

June 8, 2011:

Spoke with the owners of Applegate Farm Ice Cream (14th St.) the other day – and their target opening date is “around July 4th.”

Not sure what the hold up is… their spot in the Berkshire Building is quite small – with a capacity for only 14 people. But who sits down at an ice cream shop anyway?

With the Macy’s Fireworks Spectacular back on the Hudson this year – it would be HUGE if they opened up on time!

Applegate Farm to open 10th NJ location in Hoboken

10/18/2010:

Applegate Farm is a popular north Jersey Ice Cream franchise – specializing in delicious flavors of hard-pack ice cream (as well as homemade pies, milk shakes, floats and sundaes!)

Hoboken is lucky to welcome their 10th location coming soon at the Berkshire building at 14th and Shipyard Lane.

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13 Comments on "Applegate Farm Ice Cream Doomed"

Drex357
Member
Drex357

Yes, yogurt is perceived as more healthy AND service in that place was soooooooooo slow. If there was anyone else in line, it was a minimum 10 minute wait (well, it seemed like forever, however many minutes it actually was). Plus, no where to sit, and it was crowded inside so you were always trying to get out of the way as more people came in. In that time you could go to spacious 16 Candles, fill up your plastic trough and be eating the toppings, your wallet emptied by the cool kids at the register.

NorthKrissy
Member
NorthKrissy

The service was definitely weak. We stopped indulging in sweets a while back too. Better for our health. I remember how excited I was when they opened. How times change.

beyondee7
Member
beyondee7

I always totally forgot it was there and went to the nearby 16 Handles instead. 16 Handles is also a much more inviting place, and closer/more visible from the waterfront & park.

WelshFarmsMilkman
Member
WelshFarmsMilkman

Took a walk over to the new place tonight, in anticipation of really wanting to like it, because there’s a shortage of ice cream spots uptown, and because it took so long to finally open. Unfortunately, both myself and my GF were disappointed. They must’ve had some first-day employees in there, because the one girl had a face of awe when my GF asked for a simple milkshake. But they’ll get a pass on the operational stuff, that’s the least of their worries. The ice cream was average @ best, it really didn’t have the creamy taste that I look for. I don’t like the fact they use high fructose corn syrup, which makes it far from “all natural.” The big problem there is the pricing. They’ll learn the hard way that people won’t be repeat customers if they like a large sundae that goes for $7.69 (plus tax). Granted, the serving sizes are big – I had a three scoop medium (no toppings) that was just under $6. They’d be better off reducing prices across the board by 15%. It really looks bad that a large sundae is $7.69….why not just call it $7.50? Really too nickle-and-dimer for what should be a business that invites you back again and again.

eam144
Member

my uncle really was a Welsh Farms milk man in Chatham! [quote comment=”208881″]Took a walk over to the new place tonight, in anticipation of really wanting to like it, because there’s a shortage of ice cream spots uptown, and because it took so long to finally open. Unfortunately, both myself and my GF were disappointed. They must’ve had some first-day employees in there, because the one girl had a face of awe when my GF asked for a simple milkshake. But they’ll get a pass on the operational stuff, that’s the least of their worries. The ice cream was average @ best, it really didn’t have the creamy taste that I look for. I don’t like the fact they use high fructose corn syrup, which makes it far from “all natural.” The big problem there is the pricing. They’ll learn the hard way that people won’t be repeat customers if they like a large sundae that goes for $7.69 (plus tax). Granted, the serving sizes are big – I had a three scoop medium (no toppings) that was just under $6. They’d be better off reducing prices across the board by 15%. It really looks bad that a large sundae is $7.69….why not just call it $7.50? Really too nickle-and-dimer for what should be a business that invites you back again and again.[/quote]

emarche
Member

There might be more factors in play than just opening at a convenient time. If any of you are familiar with what it takes to open a business in this town, you’d appreciate the hurdles and hoops they’ve undoubtedly had to clear in order to open their business.

That said, I went Friday night and it was fantastic. Their toasted almond ice cream is delicious, a definite improvement upon the other options in town and the staff was friendly. Congrats on opening and good luck.

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