Cheap Maggies NOT Cheap Maggies

11/5/2010 Update:

Who was Cheap Maggies?

Countless Hoboken411 readers were thrilled to read the September 16, 2010 update here about the new “Cheap Maggie’s” discount clothing operation over at 216 Washington Street.

Many Mile Square residents who have called our city home for decades, remember the unique clothier that was previously located at 314 Washington Street (now Starbucks, and Fabco Shoes before that).

Cheap Maggie’s was a clothing store way ahead of it’s time. Offering Hoboken residents and visitors a chance to purchase brand-name labels and well below market prices. Whether it was “IR” (irregular), or overstocked items, owner Maggie Belekis had a knack to get a chance at inventory that was usually reserved for big-box discount retailers around the country.

Cheap Maggies History

Cheap Maggie’s incorporated in December 1989, and was originally located at 86 Hudson Street (now Lucy’s – which is directly behind the now famous Carlo’s Bakery – home of the Cake Boss).

She operated there until 1993 – when she moved the storefront over to 314 Washington Street – and remained until her departure in August of 2001. Cheap Maggie’s was one of those unique stores that had spirit, personality, individual attention and more. Maggie had unique purchasing skills, and was in tune with customer’s needs. From finding particular brands – to predicting what the masses needed or wanted weeks before the rush. She often catered to the lazy bachelor (who forgot to do laundry – selling thousands of pairs of Haines underwear and socks a year), to last minute travelers (like the Friday night shore-house crowd who needed a piece of luggage or some cheap t-shirts).

While being one of the very first unique retail clothing spots in town, Maggie never looked down on new businesses that cropped up – saying “competition is good for Hoboken, adds value, more choices, and helps fortify our city as a destination for some good shopping…”

Despite a fantastic 12-year run in Hoboken, Maggie had a decision to make in late 2001. Her lease was up for renewal, and with the prospect of the rent increasing substantially over the $6500 per month she was already paying – she decided to “quit while she was ahead,” and temporarily discontinue the storefront operation of her business while she figured out her next steps.

Beyond 2001 for Cheap Maggies

Three weeks later, 9/11 happened – and that threw the whole world upside down – including Maggie. After letting the lease expire at 314 Washington, Maggie went on to do many other things, including countless external business transactions under the Cheap Maggies, Inc. name (which she has kept current to 2010), as well as other business endeavors.

However, in the last month or so – Maggie has discovered some disturbing events which have transpired – including the fact that this “new” Cheap Maggie’s has NOTHING to do with her previous operation!

Find out the scoop, after the jump!

Maggie shafted; Identity and likeness stolen

Previous business associates may be involved…

As you read above – Cheap Maggie’s was a Hoboken institution for many residents and shoppers – craftily filling a niche no one else could do as well as her.

She discontinued her Washington St. retail operation in late 2001, but maintained her business identity with the possibility of revitalizing it at some point in the future.

Fast forward to 2010

Maggie Belekis was very shocked to learn that a “Cheap Maggie’s” discount clothing store was popping up at 216 Washington Street. The same name, similar likeness, brand, and logo.

The “new” Cheap Maggie’s is owned by brothers Richard and Joseph Dweck, and is run under the name 216 Washington, LLC. The important connection here is that the Dweck brothers are very good buddies with Alan Jacobs, who was one of Maggie’s main suppliers of discounted clothing throughout her tenure as a Hoboken retailer. Jacobs runs a distribution company called Denim Plus, which has had locations in Harrison and Carlstadt, NJ. Denim Plus was one of the big sources for larger outlets like Century 21, etc., and supplies the imposter Cheap Maggie’s with clothing today.

Stealing brand identity for profit?

The real Maggie files suit protect trademark and identity…

After Belekis learned of the obvious trademark infringement that was taking place at the Cheap Maggie’s knockoff here in Hoboken – she filed a Cease and Desist order in mid-October – which was ignored by the Dweck brothers. Listen to this audio clip of Richard Dweck talking about how the “time was right” to steal Maggie’s identity:

[audio:http://hoboken411.com/wp-content/uploads/2010/11/The-time-is-right.mp3|titles=The time is right]

An injunction is being filed in Hudson County Courts next week to protect Cheap Maggie’s identity and trademark. Belekis said that since 2008, she’s been considering getting back into the storefront retail business, and now feels that with the opening of this imposter, that her brand name has been diluted. Additionally, several Hoboken residents who have shopped at the “new” Cheap Maggie’s overheard the owners misleading customers saying “it’s not the same Maggie, but we lease the brand name from her,” which is Belekis says is completely untrue.

Were you also fooled into believing it was the same Cheap Maggie from a decade ago?

Stay tuned to find out more!

9/16/2010:

Cheap Maggies blast from the past

For those that have been in Hoboken for a while – remember the old Cheap Maggie’s discount clothing store on Washington Street (I think it’s Yes I Do! invitation shop now). That place folded sometime in 2001, and is still sorely missed by many longtime Hobokenites.

While I’m not 100% certain it’s still the same owner (it probably is) – Cheap Maggie’s is coming to take the place of the doomed Gothic Cabinet Craft Furniture store at 216 Washington!

Old-schoolers rejoice!

Description: Discount Clothing Store
Address: 216 Washington Street, Hoboken, NJ 07030
Web: TBD
Phone: TBD

Leave a Reply

43 Comments on "Cheap Maggies NOT Cheap Maggies"

dramaqueen2000
Member
dramaqueen2000

I too went into the new Cheap Maggie’s thinking it was the original Cheap Maggie’s. I actually asked the guy after Maggie herself, and he basically said she was no longer involved with the business. This made me a little sad, as I remembered Maggie well and was a customer at all of her locations over the years. It is true she could be a little sour sometimes, but OK, she was serious, and that’s cool. Best of luck to the real Cheap Maggie and let’s hope she is back in business very soon!

HansBrix
Member
HansBrix

And in our next episode we demonstrate the fine art of putting out fires with gasoline.

getz76
Member
getz76

wiskey,

Want to bet your sons would be embarrassed by your posts?

Not because you are illiterate, but because you are a jackhole.

Let us see your enemies list:

– anyone who can write
– anyone born outside of Hoboken but now resides in Hoboken
– anyone born in Hoboken but now resides outside of Hoboken
– anyone who was breastfed (do some research, moron)
– anyone else not included in the above

freewheelin
Member

Wiskeytango, do you even realize how illiterate you are? Didn’t you ever want to do something about that? I wonder if you sound as stupid when you speak.

wiskeytango1
Member
wiskeytango1

freewheelin,Do you realize how condescending your are? You can’t help that for it’s how you were raised.spoon fed etc. Personal attacks are unnecessary to one who never offended you..It is in your elitist blood.This is why bnrs dislike you and yours..you come after me for commenting about a merchant i thought a nice person…Best you return to the hoboken forum .In the land of the blind even a one eyed man is king..Try and be nice..freewheeling each day is a gift no matter how old you are..No matter what your religious background is Jesus promised us eternal..He never promised you tomorow no matter how young you may or may not be. twain wrote CALUIFOWER IS NOTHING BUT CABBAGE WITH A COLLEGE EDUCATION) Buddha bless you..in closing i don’t recall insulting you or your intelligence in any way. 🙄 [quote comment=”199668″]Wiskeytango, do you even realize how illiterate you are? Didn’t you ever want to do something about that? I wonder if you sound as stupid when you speak.[/quote]

wiskeytango1
Member
wiskeytango1
free if your good with your hands try me..credit cards at 20 paces and a few bitch slaps or if you want to meet any of my sons…glad to indulge you..talk the talk but u milk fed elitist’s must get off the keyboard .the key is you recieve a slap u call your lawyer,.3 have ba’s and master degrees..their dad made sure of that..you talk nonsense to them..they are not attorney callers and wont yell whiiiplash..Just a few bitch slaps to wisen u up you see my comments were in a good way for maggie.You came alone with a wise arse additude…of course bnrs are all dopes..when u bunk into someone have the respect to say excuse me ..or call me anytime/[quote comment=”199670″]freewheelin,Do you realize how condescending your are? You can’t help that for it’s how you were raised.spoon fed etc. Personal attacks are unnecessary to one who never offended you..It is in your elitist blood.This is why bnrs dislike you and yours..you come after me for commenting about a merchant i thought a nice person…Best you return to the hoboken forum .In the land of the blind even a one eyed man is king..Try and be nice..freewheeling each day is a gift no matter how old you are..No matter what your religious background is Jesus promised us eternal..He never promised you tomorow no matter how young you may or may not be. twain wrote CALUIFOWER IS NOTHING BUT CABBAGE WITH A COLLEGE EDUCATION) Buddha bless you..in closing i don’t… Read more »
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