Cheap Maggies NOT Cheap Maggies
Who was Cheap Maggies?
Countless Hoboken411 readers were thrilled to read the September 16, 2010 update here about the new “Cheap Maggie’s” discount clothing operation over at 216 Washington Street.
Cheap Maggie’s was a clothing store way ahead of it’s time. Offering Hoboken residents and visitors a chance to purchase brand-name labels and well below market prices. Whether it was “IR” (irregular), or overstocked items, owner Maggie Belekis had a knack to get a chance at inventory that was usually reserved for big-box discount retailers around the country.
Cheap Maggies History
She operated there until 1993 – when she moved the storefront over to 314 Washington Street – and remained until her departure in August of 2001. Cheap Maggie’s was one of those unique stores that had spirit, personality, individual attention and more. Maggie had unique purchasing skills, and was in tune with customer’s needs. From finding particular brands – to predicting what the masses needed or wanted weeks before the rush. She often catered to the lazy bachelor (who forgot to do laundry – selling thousands of pairs of Haines underwear and socks a year), to last minute travelers (like the Friday night shore-house crowd who needed a piece of luggage or some cheap t-shirts).
While being one of the very first unique retail clothing spots in town, Maggie never looked down on new businesses that cropped up – saying “competition is good for Hoboken, adds value, more choices, and helps fortify our city as a destination for some good shopping…”
Despite a fantastic 12-year run in Hoboken, Maggie had a decision to make in late 2001. Her lease was up for renewal, and with the prospect of the rent increasing substantially over the $6500 per month she was already paying – she decided to “quit while she was ahead,” and temporarily discontinue the storefront operation of her business while she figured out her next steps.
Beyond 2001 for Cheap Maggies
Three weeks later, 9/11 happened – and that threw the whole world upside down – including Maggie. After letting the lease expire at 314 Washington, Maggie went on to do many other things, including countless external business transactions under the Cheap Maggies, Inc. name (which she has kept current to 2010), as well as other business endeavors.
However, in the last month or so – Maggie has discovered some disturbing events which have transpired – including the fact that this “new” Cheap Maggie’s has NOTHING to do with her previous operation!
Find out the scoop, after the jump!
Maggie shafted; Identity and likeness stolen
Previous business associates may be involved…
As you read above – Cheap Maggie’s was a Hoboken institution for many residents and shoppers – craftily filling a niche no one else could do as well as her.
She discontinued her Washington St. retail operation in late 2001, but maintained her business identity with the possibility of revitalizing it at some point in the future.
Fast forward to 2010
Maggie Belekis was very shocked to learn that a “Cheap Maggie’s” discount clothing store was popping up at 216 Washington Street. The same name, similar likeness, brand, and logo.
The “new” Cheap Maggie’s is owned by brothers Richard and Joseph Dweck, and is run under the name 216 Washington, LLC. The important connection here is that the Dweck brothers are very good buddies with Alan Jacobs, who was one of Maggie’s main suppliers of discounted clothing throughout her tenure as a Hoboken retailer. Jacobs runs a distribution company called Denim Plus, which has had locations in Harrison and Carlstadt, NJ. Denim Plus was one of the big sources for larger outlets like Century 21, etc., and supplies the imposter Cheap Maggie’s with clothing today.
Stealing brand identity for profit?
The real Maggie files suit protect trademark and identity…
After Belekis learned of the obvious trademark infringement that was taking place at the Cheap Maggie’s knockoff here in Hoboken – she filed a Cease and Desist order in mid-October – which was ignored by the Dweck brothers. Listen to this audio clip of Richard Dweck talking about how the “time was right” to steal Maggie’s identity:[audio:http://hoboken411.com/wp-content/uploads/2010/11/The-time-is-right.mp3|titles=The time is right]
An injunction is being filed in Hudson County Courts next week to protect Cheap Maggie’s identity and trademark. Belekis said that since 2008, she’s been considering getting back into the storefront retail business, and now feels that with the opening of this imposter, that her brand name has been diluted. Additionally, several Hoboken residents who have shopped at the “new” Cheap Maggie’s overheard the owners misleading customers saying “it’s not the same Maggie, but we lease the brand name from her,” which is Belekis says is completely untrue.
Were you also fooled into believing it was the same Cheap Maggie from a decade ago?
Stay tuned to find out more!
Cheap Maggies blast from the past
For those that have been in Hoboken for a while – remember the old Cheap Maggie’s discount clothing store on Washington Street (I think it’s Yes I Do! invitation shop now). That place folded sometime in 2001, and is still sorely missed by many longtime Hobokenites.
While I’m not 100% certain it’s still the same owner (it probably is) – Cheap Maggie’s is coming to take the place of the doomed Gothic Cabinet Craft Furniture store at 216 Washington!
Description: Discount Clothing Store
Address: 216 Washington Street, Hoboken, NJ 07030