Hertz 24/7 Car Sharing Program

More hourly rental cars available in Hoboken

Hertz 24/7 formerly known Hertz on Demand

This week, Hertz Corporation launched Hertz 24/7 – a community car sharing program (also called “Hertz on Demand.”) Hertz is marketing this program as a way for current car owners who don’t use their cars regularly – as a way to “save thousands” of dollars a year, by using these hourly rental cars (which have dedicated parking spots on the street) – in lieu of the monthly lease, insurance, gas, maintenance and parking costs associated with car ownership.

Below is a brief promotional video and statement from Griff Long, Senior Director of Global Car Sharing with Hertz 24/7:

Will it free up parking? Zip Car has been here for years…

While Hoboken411 thinks this is an innovative program that takes the pain out of temporary car usage requirements – many other residents still have their doubts. The city recently said that this initial program will free up 750 parking spots based on “conservative estimates.”

“I think a good majority of the cars on the road today are leased, who is going to pay early lease penalties to use these cars?” said Jim, one downtown Hoboken resident. While Stacy, who lives uptown said “People love their cars, and the freedom of using them whenever and however they like. But this program will certainly appeal to those who don’t currently have a car.”

Steve, who calls midtown his home thinks “Officials at city hall drink too much Kool Aid. To say that nearly 1000 cars will be taken off the road is a Utopian pipe dream. You cannot force material individuals to buy into it.” Others are concerned with cleanliness like Bonnie who lives on Hudson Street, “I’d be a little skeeved out by garbage and germs left in the cars by whoever used it previously.” To address that fear, Hertz said the cars are maintained and cleaned every two weeks.

Uptown resident Melissa wants to give the program a chance, “Even if only 100 cars get off the road, that’s 50 more spaces for the rest of us. So it shouldn’t be too difficult to make this a positive solution for Hoboken.”

It should be noted that ZipCar has had a similar program in Hoboken for more than five years – with 43 vehicles available for residents to use. And many say parking and traffic in Hoboken has gotten progressively worse as more real estate developments are built.

Will these 50 cars really make an impact? If so, when? Or is this just a convenient way to promote even more car usage in Hoboken – instead of walking or biking?

Poll: What is your car usage like in Hoboken?

Do you use or have a car in Hoboken?

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Hertz 24/7 Cruises into Hoboken, NJ

Car Sharing Company Expands to Power Hoboken’s New Corner Car Program, Offers Convenient Transportation Option to Residents

Hertz 24/7, Hertz’s global car sharing club, announced it is adding Hoboken, NJ to its list of more than 200 U.S. and international locations that provide members an economical, convenient and socially conscious alternative to car ownership. The expansion also marks the country’s first citywide public-private partnership between a municipality and a car sharing company, as Connect by Hertz was selected as the exclusive supplier for Hoboken’s Corner Cars program.

“Hertz 24/7 shares the City of Hoboken’s commitment to the Corner Car program, and providing a convenient and cost efficient transportation option,” said Robert Stuart, Senior Vice President of Global Sales at Hertz. “With more municipalities and organizations moving toward car sharing, Connect by Hertz is dedicated to providing the best in class technology, service and amenities to meet members’ needs.”

The Corner Cars program is designed to provide Hoboken residents the convenience of having access to both a car and a reserved parking space in their neighborhood. For the first phase of the roll out, Connect by Hertz will place 40 vehicles, including Smart Cars, Toyota Prius, Volvo C30, and the MINI Cooper, in 20 different Corner Car locations spread across the city (full list follows). As the program expands, cars will continue to be placed in additional areas, with the goal of serving 100 percent of the community, improving convenience and removing even more cars from the street.

“Hertz 24/7 will help the city provide a reliable transportation option and play an important role in addressing the challenging parking situation in Hoboken,” said City of Hoboken Mayor Dawn Zimmer. “Now, residents can simply click, book and drive, knowing their space will be waiting when they return.”

Through June 2012, Hertz 24/7 is offering 2 years of membership for free ($25 application fee applies) and is providing a $75 driving credit when using the code: Hoboken at time of enrollment. Residents who surrender a Hoboken parking permit at the Hoboken Parking Utility will be provided with a special promotion code for a $100 driving credit in addition to the free membership (the two offers cannot be combined). Hertz 24/7 Membership also includes insurance, fuel, roadside assistance, maintenance and cleaning. Once enrolled, members receive a smart chip enabled Hertz 24/7 Card, which gives them 24/7 keyless entry to any car in the fleet that they reserve. Members also have the option to reserve and use vehicles in other Hertz 24/7 locations, including nearby New York City and Park Ridge, NJ as well as Hertz 24/7’s international locations.

Since its launch in December 2008, Hertz 24/7 has formed successful partnerships with a number of companies, organizations and universities around the world including Marriott International, USAA, Ohio State University, Pepperdine University and University of North Carolina. For more information, visit www.hertz247.com.

Hertz 24/7 Locations in Hoboken, NJ:

  1. Clinton Street & Newark Street
  2. Vezzetti Way (at both East & West ends)
  3. Hudson Street & 15th Street
  4. Garden Street & 11th Street
  5. Hudson Street & 11th Street
  6. Monroe Street & 8th Street
  7. Adams Street & 8th Street
  8. Jefferson Street & 4th Street
  9. Clinton Street & 7th Street
  10. Harrison Street & 2nd Street
  11. Jefferson Street & 1st Street
  12. Adams Street & 2nd Street
  13. Jackson Street & 4th Street
  14. Grand Street & 12th Street
  15. Madison Street & 10th Street
  16. Willow Avenue & 10th Street
  17. Clinton Street & 9th Street
  18. Garden Street & 8th Street
  19. Park Ave & 6th Street
  20. Clinton Street & 4th Street
  21. Bloomfield Street & 4th Street

About Hertz 24/7

Hertz 24/7, The Hertz Corporation’s (NYSE: HTZ) global car sharing club, has more than 650 vehicles, 16,000 members and more than 200 locations worldwide, including corporate offices and universities. Hertz 24/7 offers vehicles in the Personal, Social and Jet Set Collections; all are available for online reservation at competitive rates. All cars are equipped with Eileo® technology, and benefits covered by the hourly rate include gas, insurance, GPS turn-by-turn navigation, 24/7 roadside assistance, 24-hour Member Care Center communication, and 180 free miles per day. For more information, visit www.hertz247.com.

21 Responses

  1. Evelyn says:

    Very good point about the Zip cars. I didn’t realize how many there were, and how it hasn’t made one damn bit of difference in parking.

    I am very skeptical that just because these Hertz cars are a block or two closer will be any kind of tipping point.

    Maybe if they tried promoting the existing zip cars more for the past few years with better marketing, they’d be more of a success.

  2. costume says:

    On the city’s website where you could pick what locations you wanted to see the Hertz spots in, I purposely chose locations as far away as possible from my residence. Anyone else so the same? I wonder what’s going to happen when someone rents a Hertz car and comes back to find someone has parked in the designated Hertz space. If driveways, crosswalks, and fire hydrants aren’t a deterant to illegal parkers, “Hertz parking only” isn’t going to be, either.

  3. Evelyn says:

    Bet you anything they enforce the precious corner spots faster than intersections and fire hydrant violators. God forbid Missy can’t park! That’ll mess up the next person that rents the car, and so on.

    The city can’t even prevent pedestrians from getting knocked around right in front of city hall, do you think it’ll be easy to manage 40 or more reserved parking spots?

  4. john14 says:

    Any city council members giving up their cars?

  5. HomeTeam says:

    LOL!!!! How very Hoboken “it’s free BUT…”

    “through June 2012, Connect by Hertz is offering 2 years of membership for free ($25 application fee applies) “

  6. john14 says:

    When gas hits $5 a gallon, what’s to prevent someone from renting the car for $10 an hour, and siphoning 10 gallons of fuel out for their other car? $40 profit! Some possible fraud opportunities for crafty people.

    • foxymophandlemama says:

      Won’t work. First there is a $25 fee for returning the car with less than 1/4 tank of gas. Plus, since there is an additional fee for mileage over 180 miles in one day. So I’m sure they track the mileage and gas. If you drive 1 mile and 1/2 the tank is gone I’m sure they will notice.[quote comment=”193695″]When gas hits $5 a gallon, what’s to prevent someone from renting the car for $10 an hour, and siphoning 10 gallons of fuel out for their other car? $40 profit! Some possible fraud opportunities for crafty people.[/quote]

  7. jw07030 says:

    This, and Zipcar, are both really good ideas in theory. The problem is the numbers don’t really add up for most purposes.

    Assume a base rate of $10/hour (which is quoted by Hertz, most Zipcars are a little more, depending on the make and model and location).

    Sounds good. But then, factor in that NJ imposes a $5/day “homeland security fee” on auto rentals. This applies to your first hour. So now we’re up to $15/hr. (A ridiculous example of the right hand slapping the left: encourage folks to share cars and reduce congestion, then tax those locals like tourists to help fight the terrorists!)

    Given the aforementioned traffic problems, hard-to-find parking at your destination, and the ever-present possibility that you’ll find the car under a 1/4-tank and have to spend a least 15 minutes filling it up somewhere before you return it, you’re left with, what, 30 minutes to shop? You can barely get over to the Target in Newport and back in a single hour by that math.

    So, fine, pony up for 2 hours. Now we’re at $25 for that 90-120 minute timespan. If you were going to buy $200 worth of groceries, that’s not terrible — but considering that a cab will take you and those groceries to your door for $10 from any nearby store, or that most stores deliver for a lesser charge, that hardly seems worth the stress of standing in line at the Shoprite and constantly glancing at your watch hoping to get the damned thing back in time.

    The “day rates” are over $100 and seem like a bad deal, even with free gas, compared to a $49.95/day rental car from Enterprise. And the “180 free miles per day” limitation severely limits where you can go in that day without that number getting even higher.

    Perhaps if you wanted to drive to IKEA for an afternoon and buy $1000 worth of furniture it would be worth the $60 in rental fees, but again, there seems to be cheaper ways to get there (or to get things shipped to you direct).

    I suppose if you rented for a four-hour period every weekend just to bounce around town and considered that total cost of $180/month, you get a lot of car convenience with much less than you would pay for a car payment, insurance, parking, etc. But 16 hours of fixed-time usage is a lot less product than you get from a car of your own that you can drive out of town on the weekends and bring back when you feel like coming back. And the question always haunts you: “couldn’t I have saved a lot of money by taking a cab or renting for a 24-hour flat rate from a traditional rental agency?”

    I am a faithful support, in theory, of Zipcar and pay the $25 annual fee just to have the option. And once or twice a year, I use the option. But the rest of the time, it really just doesn’t seem to be a very good deal when I crunch the numbers and consider the alternatives.

    • bradykp says:

      i’d love to see you walk out of enterprise paying $49.95 for a car. i love how you ignored the fees that enerprise charges, plus insurance and gas which is included with the connect rental.

      i think this is a very good idea to reduce cars in Hoboken. There are a lot of people I know that will use this. It may take some time for people to actually give up their cars, but I can think of a few i know that might. And yes, they should be promoting the zip car use as well, and promote walking and cycling (they seem to be promoting all sorts of forms of transportation now so I think they are doing a decent job at that).

      this is just one piece. i think it will help a lot of people have access.

      as for the parking, it’s been working for zipcar, why do people think it won’t work now? would YOU park in a handicap spot or in a spot that says “reserved for XYZ”? that’s a lot different than illegally parking on the corner in most people’s minds.[quote comment=”193719″]This, and Zipcar, are both really good ideas in theory. The problem is the numbers don’t really add up for most purposes.Assume a base rate of $10/hour (which is quoted by Hertz, most Zipcars are a little more, depending on the make and model and location).Sounds good. But then, factor in that NJ imposes a $5/day “homeland security fee” on auto rentals. This applies to your first hour. So now we’re up to $15/hr. (A ridiculous example of the right hand slapping the left: encourage folks to share cars and reduce congestion, then tax those locals like tourists to help fight the terrorists!)Given the aforementioned traffic problems, hard-to-find parking at your destination, and the ever-present possibility that you’ll find the car under a 1/4-tank and have to spend a least 15 minutes filling it up somewhere before you return it, you’re left with, what, 30 minutes to shop? You can barely get over to the Target in Newport and back in a single hour by that math.So, fine, pony up for 2 hours. Now we’re at $25 for that 90-120 minute timespan. If you were going to buy $200 worth of groceries, that’s not terrible — but considering that a cab will take you and those groceries to your door for $10 from any nearby store, or that most stores deliver for a lesser charge, that hardly seems worth the stress of standing in line at the Shoprite and constantly glancing at your watch hoping to get the damned thing back in time.The “day rates” are over $100 and seem like a bad deal, even with free gas, compared to a $49.95/day rental car from Enterprise. And the “180 free miles per day” limitation severely limits where you can go in that day without that number getting even higher.Perhaps if you wanted to drive to IKEA for an afternoon and buy $1000 worth of furniture it would be worth the $60 in rental fees, but again, there seems to be cheaper ways to get there (or to get things shipped to you direct).I suppose if you rented for a four-hour period every weekend just to bounce around town and considered that total cost of $180/month, you get a lot of car convenience with much less than you would pay for a car payment, insurance, parking, etc. But 16 hours of fixed-time usage is a lot less product than you get from a car of your own that you can drive out of town on the weekends and bring back when you feel like coming back. And the question always haunts you: “couldn’t I have saved a lot of money by taking a cab or renting for a 24-hour flat rate from a traditional rental agency?” I am a faithful support, in theory, of Zipcar and pay the $25 annual fee just to have the option. And once or twice a year, I use the option. But the rest of the time, it really just doesn’t seem to be a very good deal when I crunch the numbers and consider the alternatives.[/quote]

      • homeworld says:

        Tell that to the people that think it’s OK to park in front of my driveway. [quote comment=”193779″]i’d love to see you walk out of enterprise paying $49.95 for a car. i love how you ignored the fees that enerprise charges, plus insurance and gas which is included with the connect rental. i think this is a very good idea to reduce cars in Hoboken. There are a lot of people I know that will use this. It may take some time for people to actually give up their cars, but I can think of a few i know that might. And yes, they should be promoting the zip car use as well, and promote walking and cycling (they seem to be promoting all sorts of forms of transportation now so I think they are doing a decent job at that).this is just one piece. i think it will help a lot of people have access.as for the parking, it’s been working for zipcar, why do people think it won’t work now? would YOU park in a handicap spot or in a spot that says “reserved for XYZ”? that’s a lot different than illegally parking on the corner in most people’s minds.

        [/quote]

      • bradykp says:

        i honestly think people would park in front of a driveway before parking in one of the painted spots. but there are always some stupid people. [quote comment=”193794″]Tell that to the people that think it’s OK to park in front of my driveway. [/quote]

      • jw07030 says:

        Fair enough. My intention wasn’t to “ignore” anything, and anyone who rents cars knows you pay extra for additional insurance coverage (as you do for Zipcar if you select a comp plan without a deductible) and that you have to bring the tank back full on your own dime.

        That said, the downtown location for Enterprise quotes the following for a 24-hour rental in the economy class:

        Base rate: 43.99
        Security Fee: 5.00
        Tax: 3.08
        Total: 52.07

        This is for unlimited miles. Add on the tank of gas and you’re still competitive with the Zipcar rates. And this was just one such comparison and only about 5% of my entire analysis — my bigger gripe with the pricing of these programs is for the smaller trips which don’t stack up to cabs or alternative logistics.

        As for the issue of Hertz’ on-street spaces being stolen by non-Hertzers, that problem seems reduced for Zipcar users since the spaces are usually in dedicated spots in manned garages and not quite so exposed to temptation to take the spot “just for a minute or two”. I’ve never yet returned a Zipcar to a private garage space to find it filled by another car. :)

        [quote comment=”193779″]i’d love to see you walk out of enterprise paying $49.95 for a car. i love how you ignored the fees that enerprise charges, plus insurance and gas which is included with the connect rental. i think this is a very good idea to reduce cars in Hoboken. There are a lot of people I know that will use this. It may take some time for people to actually give up their cars, but I can think of a few i know that might. And yes, they should be promoting the zip car use as well, and promote walking and cycling (they seem to be promoting all sorts of forms of transportation now so I think they are doing a decent job at that).this is just one piece. i think it will help a lot of people have access.as for the parking, it’s been working for zipcar, why do people think it won’t work now? would YOU park in a handicap spot or in a spot that says “reserved for XYZ”? that’s a lot different than illegally parking on the corner in most people’s minds.

        [/quote]

  8. midtownauthentic says:

    If you have a FICA score of under 550, Hertz won’t rent to you. Zip car will. So if you have bad credit and want to join the new Hertz program just sign up for zip car

  9. homeworld says:

    Open Houses for the Jersey City/Hoboken Subregional Transportation StudyL

    Wednesday, June 23, 2010, 4pm-8pm
    Hoboken Multi-Service Center
    124 Grand Street
    Hoboken, NJ 07030-2510

    cityofjerseycity.com/uploadedFiles/...OpenHouse_Flyer_With_Directions.pdf

  10. animal_lover says:

    Yes the zipcars are not fully utilized so why create more capacity? The model does not work in Hoboken due to the selfishness of the people not returning cars on time or leaving the tank empty.

    As far as the problem of parking it does not address the root cause of the unfettered density of people. With Hertz in poor financial condition makes you wonder who is getting kickbacks on this program.

    Here’s an idea why not add a capsule hootel like in Japan where commuters won’t nned to be on the street at alll, they can go right from ferry, bus or path. Woudln’t it be heavenly to remove a few people of the streets entirely? Zimmer, “build it and they will come”:)

  11. animal_lover says:

    one of my neighbors told me about this, she was so distraught I couldn’t really understand it. She just kept quoting the number of lost spots and how much harder it would be to get parking. I find it ironic that Zimmer fought FXFWL attempts on transportation plans but she takes carte blanch to put through a change that no one wants.

  12. upyurs says:

    Y IS IT THAT THESE CARS ARE EXEMPT FROM ANY PARKING TKTS INCLUDING STREET CLEANING TKTS

    • HOB424 says:

      good question, I think they should have to move for street cleaning. How can the city say street cleaning is important, oh but not in these spaces. What if these cars are in front of your house and you are moving, can you get no parking signs, where do the cars go? It’s ridiculous to take away spaces that there are already too few. [quote comment=”194006″]Y IS IT THAT THESE CARS ARE EXEMPT FROM ANY PARKING TKTS INCLUDING STREET CLEANING TKTS[/quote]

  13. ahobokenguy says:

    So I am all for letting a new idea run its course. The socioeconomics will play out and if it works great, if not move on.

    As I noticed two spots in my neighborhood disappear into painted green boxes and two Connect Cars appear with New York tags, I have one question for the city:

    “Why is it that these connect cars can be registered in New York and have New York tags and park on our city streets?”

    It is impossible for a resident to get a parking permit without changing their vehicles’ registration. Why should Hertz or any car share program for that matter be exempt from this?

  14. sookie says:

    There are 2 of these spots right outside my apartment (which some of my neighbors are VERY upset about) and street cleaning was today. The street cleaner came and went and these cars were not moved or ticketed. I haven’t really been so concerned about losing the spaces, but I’m sure on nights when I’m struggling to find parking they’re going to annoy me. I’ve gotten tickets for not moving for the street cleaner, sometimes because I’ve just forgotten or because I wasn’t in town, and it’s really annoying that these cars can just sit there while I have to be sure I get my car out of the way or get a fine.

  15. upyurs says:

    THE FUNNY PART IS THEY LEASED THOSE PARKING SPACES WHY DIDN’T THEY ASK YOU IF YOU WANTED TO LEASE THOSE SPOTS THERE ARE TWO SPOTS ON MY BLOCK AND ONLY ONE CAR HAS BEEN THERE FOR A WEEK 1 SPOT EMPTY ALL THE TIME ALSO THE CAR HAS NOT EVEN BEEN MOVED OR USED NICE MOVE PETER AND DAWN WHY ARE THERE NO CARS IN FRONT OF PETER CUNNINGHAMS HOUSE OR ANY CARS IN FRONT OF CAROL MARSHES HOUSE

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