Hoboken Farmboy – What Next?

Hoboken Farmboy gone – what could the Mile Square use now?

As the thousands of regular customers the Hoboken Farmboy saw each month already know – the “health food” options in the Mile Square are dwindling!

So besides asking what should occupy the space at 127 Washington Street next – what does Hoboken need in general?

Hoboken really needs:

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Hoboken Farmboy hit with $108,000 rent increase – closing shop

9/27/2011 Update:

Remember when Hoboken Farmboy was over at the Foot Locker location one block north back in the 90’s? I do. The much-loved health food and vitamin store then moved to 127 Washington Street back in 2001 – and has been there ever since. A reliable and friendly store for all the healthy items on your list (and good food too!)

Landlord nearly doubles rent – wants them out

Well, fast-forward to 2011 – and we find out that the landlord of this property is raising their rent from $11,000 per month – TO $20,000 per month! That’s nearly double at 82% more (or $108,000 annually!)

They’re willing to relocate in Hoboken if they can find a space between 1,500 and 2,000 square feet – and can accommodate their business – but if not – they’ll be closed in November and will just continue with their other location in Staten Island.

It’s clear here that this landlord has a tenant ready to move in that will pay near or more that monthly rent – and is willing to sacrifice a very well respected (and needed) business in Hoboken – for his own personal profits.

Good Bye Hoboken Farmboy – we’ll miss you!

Hoboken Farmboy Natural Food Market & Organic Deli

4/27/2006:

Description – Natural Food Market & Organic Deli, Vegetarian food, sandwiches., Juice bar
Services – Natural foods, Organic products, grains & beans, vitamin line, frozen goods, deli, juice bar, books, tapes, magazines
Address – 127 Washington St, Hoboken, NJ 07030
Telephone – 201-656-0581

Hoboken Farmboy Exterior.JPG

Hoboken Farmboy is one of only two full-service health food stores and organic eateries in Hoboken. They have a great juice bar (with delicious food), a wide array of vitamins, beverages, vegetables, nuts, energy bars and more.

The long-time staff is always approachable and helpful.

I happen to prefer the Farmboy over Basic Foods, due to the personal attention you get, but the latter has a slightly better selection of foods.

Farmboy does have an overwhelming vitamin-like smell to it, but that’s expected in a store of that kind.

Rather than going to a corporate vitamin store such as GNC (although Vitamin Shoppe isn’t bad – sans juice bar and food), support local businesses and take care of your health and supplement needs at the Hoboken Farmboy!

With all the development happening in Hoboken (especially uptown), we could use another one!

Hoboken Farmboy Interior.JPG

27 Responses

  1. phil says:

    i always feel uncomfortable going in here – everyone seems like there part of some kind of cult.

  2. hoboken411 says:

    Yeah healthy people tend to come across as a threat to me as well. You gotta get to know them a bit better. Do you mean the patrons or the staff? I know I’ve seen some customers that were a bit off on the deep end. Earthy and artsy. Maybe a bit too earthy. Even their clothes were organic.

    One guy tried to pay with chunks of cow dung. Unfortunately for him, this place only accepts American currency or credit.

  3. Frankie says:

    I will not shop at whatever business goes there. I don’t care if it’s an Apple store or free gold coins. Farmboy is a weekly destination for me. Sucks! 👿

  4. dirtyjerseyhobo says:

    I have a hard time seeing the landlord as a bad guy here. Obviously the property is worth more than its current rent reflects. If the location was that valuable to Farmboy they should pay the market rate. But I don’t see why the landlord should leave more than 100k per year on the table because a tenant is well-respected.

    • xxrjxx says:

      Agreed. The implication here is that the landlord should forego the $100k, but I guarantee you there isn’t anyone on this board in his/her position that, when faced with increasing costs related to taxes, oil, maintenance, all the costs going into the upkeep of the building, would not also agree to rent to another tenant willing to pay $100k more. Let’s at least be honest with ourselves here-it isn’t your money that you’re messing around with. It’s someone else’s, and that makes it ok for people to cast stones at the landlord? But only if you’re not the landlord. Beyond this, if another business can afford that rent, I’m guessing they’ll have a track record of success-if not, they go out of business, and the landlord loses. It’s a self-correcting issue that’s a non-issue.[quote comment=”211096″]I have a hard time seeing the landlord as a bad guy here. Obviously the property is worth more than its current rent reflects. If the location was that valuable to Farmboy they should pay the market rate. But I don’t see why the landlord should leave more than 100k per year on the table because a tenant is well-respected.[/quote]

  5. Stella says:

    Agreed there is no obligation on a landlord to subsidise a tenant’s rent. However, doesn’t it seem odd that in this economy and with all the vacant storefronts on Washington someone is prepared to pay such a rent for that particular space?

    • hoboken411 says:

      maybe I shouldn’t have blasted the landlord so much – but something seems awry. Capitalism is good in my book, but I guess I put myself in his shoes, I would have done things differently. But it’s possible he’s having financial problems that require augmenting his income… who knows.

  6. pollcatfactor says:

    Farmboy needs almost double the income to meet the new rent in order to stay. So they should double their prices. Oh wait… then all the people who are mad at the landlord will forget that they were originally discussing Farmboy’s financial situation and think about their own ability to afford food that is 2x the price.

    So the landlord is dooming them because they don’t make enough in sales to meet the demand of the space? False. The landlord is essentially working toward a promotion/raise in income. Just like all of us in our jobs.

    Why not consult the Farmboy owner and see what he takes in every year? If it is 200k/year why not just tell him to cut is salary in half? How would he feel?

    There is no way you can impose a Nash Equilibrium here.

  7. WelshFarmsMilkman says:

    The offer of 20K could merely be a ploy by the owner to get the business to pay something closer to what the market might currently demand – maybe in the 15-17K range. There’s always two sides to these stories, but unfortunately for small businesses, the end-of-a-lease often begins with an attempt at a shakedown. I can’t imagine Farmboy being able to meet a ~ 50% increase in the lease, with a business that doesn’t have nearly the same profit margins that others, such as bars on Wash. St., have.

  8. Wasted Talent says:

    I’m no real estate expert but $240K on 1,750 sf (mid-point of the 1,500 – 2,000 foot range mentioned in the article) would equate to $137 psf. That is exorbitantly high rent. Even at the current rate of $11K per month or $132K annually that works out to $75 psf, which is still really high. Something seems off here.

  9. sasha says:

    Pure Greed is what’s going on- there’s plenty of empty storefronts in Hoboken, that tells
    the story: This is a great health store- Hoboken does not need one more bar!!!

    • pollcatfactor says:

      Exactly! The landlord is greedy for wanting more rent. Farmboy is greedy for wanting to pocket more profits. And customers are greedy because they would hate it if prices raised to meet the rent. People need to stop looking out for their own best interests and work together. [quote comment=”211104″]Pure Greed is what’s going on- there’s plenty of empty storefronts in Hoboken, that tells the story: This is a great health store- Hoboken does not need one more bar!!![/quote]

      • mooshu says:

        And you know Farmboy is greedy… how? I didn’t read anything about a negotiation, just about the rent being doubled and the fact that it’s not insane in this day and age to tell that landlord to go eff himself.

        The unfairness here is jaw-dropping but karma is even more so.[quote comment=”211118″]Exactly! The landlord is greedy for wanting more rent. Farmboy is greedy for wanting to pocket more profits. And customers are greedy because they would hate it if prices raised to meet the rent. People need to stop looking out for their own best interests and work together.[/quote]

  10. mookie says:

    Maybe the landlord should talk to the owner/investor who kicked Ted & Joe’s out years ago thinking they were going to get a huge rent increase…the place sat empty for
    2+ years.

    Stupid is as stupid does.

  11. WelshFarmsMilkman says:

    Yeah Wasted, those numbers are absurd, though it looks to me bigger than 2,000 sq. ft.

  12. JohnCarani says:

    07030 is now a zip code with the exact demographics that attract regional and national retailers. The economics of these big retailers allow them to pay much higher rent than local stores. It is a sad that Hoboken will continue to lose many great stores but there is always Bayonne for those that want a less intensive urban environment. I too will be sad to see Farm Boy leave Hoboken but such is life.

  13. brotherted says:

    I love the Farmboy, particularly the homemade soups at the food bar.
    I’m going to starve.

  14. mooshu says:

    This town’s going down the tubes.

    • whineanddineinhob says:

      LOL. Going?[quote comment=”211115″]This town’s going down the tubes.[/quote]

    • wiskeytango1 says:

      what ever your political affilations are ,conservitave talk show host bob grant on W0R said this almost 15 years ago…he called 6th ave nyc the bananna republic,,he of course was chased..politiclally correct is not a good idea such as blasifemie..sorry typo but consider quick check riteaid and so many other stores restuaerants had to pack up and move on..Moosh the only places that surviive is the so called bistros lmao,,Who wants to eat when you can get juiced up from out of town and cause problems? so many places are closing because of the high rents..what keeps some of them open is they own the bldgs.. Other than that its a cluster f###k ..You have to bring iin at least 18k per week or more just to make the rent..Moosh your so right girl..[quote comment=”211115″]This town’s going down the tubes.[/quote]

      • mooshu says:

        And you know what else? Do the unethical slum– er, landlords of the bunch deserve the rent?

        Are you telling me that that space up there (and all the other business spaces in town for rent) are in immaculate condition? Pipes are good? Everything’s in working order and up to date? That it is worth the rent?

        My guess is no based on the other spaces in town that are sh*tty under all the veneer.
        [quote comment=”211120″]what ever your political affilations are ,conservitave talk show host bob grant on W0R said this almost 15 years ago…he called 6th ave nyc the bananna republic,,he of course was chased..politiclally correct is not a good idea such as blasifemie..sorry typo but consider quick check riteaid and so many other stores restuaerants had to pack up and move on..Moosh the only places that surviive is the so called bistros lmao,,Who wants to eat when you can get juiced up from out of town and cause problems? so many places are closing because of the high rents..what keeps some of them open is they own the bldgs.. Other than that its a cluster f###k ..You have to bring iin at least 18k per week or more just to make the rent..Moosh your so right girl..[/quote]

  15. iforgotmymantra says:

    This is a huge rent increase! It would be a big loss if this store had to leave town. I can think of a few great products that they sell. Good luck Hoboken Farmboy!

  16. Snip119 says:

    I can’t understand for an affluent town such as this one why Whole Foods and Trader Joes aren’t looking at space here. Especially with all the new construction coming online in the uptown area, they could certainly have a large enough retail space and parking and they’d also pick up the walking crowd. In fact, look at all the ground floor retail space available in the brand new Tea building at 14th & Washington. A Trader Joe’s could easily have taken that space, and they have the garage there for customer parking. The new complex at 14th and Willow is supposed to have hundreds of parking spaces and has a huge ground floor, would be great to have a Whole Foods or Traders there.

    Anybody notice how King’s prices are up across the board, quality and portion sizes down, and it seems like fewer people are shopping there. Maybe they’ll overprice themselves out of business and something better can go into that space.

  17. Exvitermini says:

    I don’t understand why we would need another mass market supermarket selling us cryovac’d crap. What the town really needs is a locally sourced butcher/seafood market. I would support that 100%.

  18. QJ201 says:

    Random thoughts:
    PATH to 23rd St. Trader Joe’s one block down.
    Uptown doesn’t have a enough traffic to make it worth putting a store there.
    The only spaces large enough with a good amount of foot traffic are now rented (Anthropologie & Office Depot)
    Kings may be expensive, but some items are actually cheaper at Kings compared to CVS (and I mean by like a full dollar more expensive at CVS).
    Why do large chains like CVS and Walgreens charge $1.79 (plus tax) for a 20oz bottle of soda, but the new stands charge a flat $1.50?

  19. bwahuh says:

    Throw in a Jcrew or Gap. They can handle the obscene rent prices and Hoboken is severely lacking in choices for mens clothing (I am aware of the terrible JoS. A Bank)

  20. Mitch Ultimato says:

    One word: Chipotle!

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