Doors have been locked for the past week or so, and a “for rent” sign is up in the window. A couple readers mentioned it was closed, and despite a few people saying they really liked the food, many were frustrated with the constantly changing menu (like the supposed great sushi that was introduced, then pulled two weeks later.)
I’m not sure what the exact deal was, but I felt they just didn’t have a proper “identity”. The sign was convoluted and hard to read, plus their branding image wasn’t memorable. If you saw this place out of the corner of your eye, your brain would think “Is that an auto parts store, or a check cashing place?”
Sadly, this was on my list of places to review. Oh well, perhaps I’ll quickly review whatever replaces it.
Thanks Gary for the pic.
Must have had food poisoning when he designed the sign.
Description – Small Café /fast food place.
Services – Sandwiches, Salads, wraps, Pastries, Coffee, Tea, Espresso, Burgers, Soups, Breakfast. Free Delivery(min $7 in Hoboken), Take Out, Dine In
Address – 62 Newark St, Hoboken, New Jersey ( NJ ) 07030
Telephone – (201) 420-7100, Fax – (201) 420-7120