Purple Diamondz officially doomed

9/3/2010 Update:

14th and Bloomfield vacant again in Hoboken

This perpetually doomed corner retail spot is now officially for rent again. That odd “Purple Diamondz” store finally packed up.

Maybe if the city wasn’t so picky with how the exterior looked – perhaps a store might finally survive here. A decent awning and some signs people can actually read would actually help the local economy. But since when was Hoboken logical about anything?

See all previous updates after the break…

4/8/2010 Update:

It can’t be true, can it?

I walk by 14th and Bloomfield all the time – and for the past couple weeks, this store “Purple Diamondz” has been closed each and every time – no matter what part of the day or night I passed by. And more recently, a “For Rent” sign is now up next to it. However, taking a deeper look at the Renaissance Realty website, it does appear to be for a 2 bedroom apartment in “The Gate” building (nice, but over-priced at $3100 a month?)

Nonetheless, this whole corner is a “recipe for doomed” one way or another (like that car accident a few weeks ago). If this place is indeed through – it’d be the fifth place in four years.

Does anyone shop here?

8/31/2009:

Oh my – a new store at 14th and Bloomfield

Hoboken411 reader Matt mentioned that popping up in the past few days is a new sexy shop called “Purple Diamondz” at 14th and Bloomfield.

As you know, this puny corner retail spot here is like a retail graveyard. With My Urban Auctioneer, Santa Fe Touch, Life, Good Breed all “come and gone” – here we have the next attempt at a successful Hoboken business.

Bermuda Triangle of Hoboken Retail

Reminds you of the the opening monologue from Seinfeld Episode #307 (“The Cafe”):

“There’s always that one location, one store location that’s constantly changing hands. Everybody has this in their neighborhood, it’s a leather store, it’s a yogurt shop, it’s a pet supply. It’s constantly changing and nobody can do business there. It’s like some sort of Bermuda triangle of retail, you know? Stores open up and then they just disappear without a trace. Nobody knows what happened to ’em. I guess eventually when like aliens land in mother ship of close encounters, bottom will slowly open and all these store owners will come wondering out in a daze going ‘I thought there would be more walk-in traffic didn’t you?”

Description: Lingerie and other adult items
Address: 1320 Bloomfield Street, Hoboken, NJ 07030
Web, Phone: TBD

13 Responses

  1. pawzclawz says:

    Can you say DOOMED!?

  2. DRoss says:

    I live on this block and don’t mind the store but not a big fan of the almost naked mannequins in the windows. It’s a little over the top and a little too smutty for a nice neighborhood like this.

    • pawzclawz says:

      I live around the block. I agree with you. I don’t mind the store either. I’m not Polly Prude. I just was a bit taken back when I walked by. For those in the market for what Purple Diamondz sells. I think they will go to the two established businesses in town. Romantic Depot and Galatea Lingerie.

      In response to DRoss who said:

      I live on this block and don’t mind the store but not a big fan of the almost naked mannequins in the windows. It’s a little over the top and a little too smutty for a nice neighborhood like this.

  3. Stabone130 says:

    I cant imagine anyone who lives uptown will patronize a store that spells their name with a Z.

    • pawzclawz says:

      No offense! I think that’s a silly statement. I think spelling a name with a Z is cute. I spell the name of my business with a Z. I also live uptown.

      In response to Stabone130 who said:

      I cant imagine anyone who lives uptown will patronize a store that spells their name with a Z.

  4. strand tramp says:

    i recall when romantic depot opened there was a minor uproar that a sex shop opened in town. unfortunately it’s still here. and now another one? look, the lingerie they sell in these kinds of places are scratchy cheap crap. pole dancers wouldn’t even wear that crap. if you need condoms or different lubes just go to CVS, they have more selection than you could ever need and KY has now gotten into the novelty lube/lotion business so you won’t get a rash. for porn just turn on your TV…and finally PLAN AHEAD. order your battery operated rabbits thru the internet like the rest of us!

    • pawzclawz says:

      I remember when Romantic Depot opened. It was Take 3 Video prior. Take 3 was back and forth between opening and closing. It seemed like Romantic Depot opened overnight. I stopped in one night. I thought it was still Take 3. I wanted to rent a legimate movie. The guy in R.D. was like lingerie here,adult video in back etc. I was so taken back. I just snapped at the guy. “When did you open?” “Who let you open?”

      In response to strand tramp who said:

      i recall when romantic depot opened there was a minor uproar that a sex shop opened in town. unfortunately it’s still here. and now another one? look, the lingerie they sell in these kinds of places are scratchy cheap crap. pole dancers wouldn’t even wear that crap. if you need condoms or different lubes just go to CVS, they have more selection than you could ever need and KY has now gotten into the novelty lube/lotion business so you won’t get a rash. for porn just turn on your TV…and finally PLAN AHEAD. order your battery operated rabbits thru the internet like the rest of us!

    • mooshu says:

      This is hilarious!

      However, I must add that… I don’t need a rabbit. And I’m proud of it. :)

      In response to strand tramp who said:

      i recall when romantic depot opened there was a minor uproar that a sex shop opened in town. unfortunately it’s still here. and now another one? look, the lingerie they sell in these kinds of places are scratchy cheap crap. pole dancers wouldn’t even wear that crap. if you need condoms or different lubes just go to CVS, they have more selection than you could ever need and KY has now gotten into the novelty lube/lotion business so you won’t get a rash. for porn just turn on your TV…and finally PLAN AHEAD. order your battery operated rabbits thru the internet like the rest of us!

  5. Stabone130 says:

    I think a “classy” respectful lingerie or adult shop could do OK in Hoboken — but the stuff Romantic Depot sells is garbage. I went in there once with my girlfriend — we just laughed at everything on the racks. Nothing we’d actually buy…

    • Chauncey says:

      Romantic Depot has changed since I went there last year. I brought my girlfriend so she could pick up a few things for a bachelorette party. They had a lot of new toys and the girl at counter was more than happy to explain how they all worked which was a little weird but fun. She went on about how they go to seminars now and learn about anatomy and different sexual practices. She said they almost always have 20% off specials and if they aren’t running them when you come in to just say you got it last time and you can get it again.

      In response to Stabone130 who said:

      I think a “classy” respectful lingerie or adult shop could do OK in Hoboken — but the stuff Romantic Depot sells is garbage. I went in there once with my girlfriend — we just laughed at everything on the racks. Nothing we’d actually buy…

  6. midtownauthentic says:

    the silicone based lubes they sell at all stores are perfect for making the rods on the fooseball table at the shannon work better. thank you ron jeremey!!

  7. getz76 says:

    Just FYI: I looked at a condo at the Gate. The units are strange and the corner noise is loud due to the buses on 14th Street. That, and they compressed the building to get more stories in, as the ceiling could not have been even 7-feet tall in places.

    As far as lingerie goes, I thought the two segments of that market have been cornered; Victoria’s Secret for “classy” and your local smut-shop for the fun stuff.

  8. lhoward222 says:

    Back when that space was a flower store, I bought there a couple of times. But the prices were gi-normous. I was sorry to see it leave.

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