More tricky real estate advertising
Ok, we all know Maxwell Place is a big deal, and the largest Real Estate project currently under construction in Hoboken.
However, I still get irritated when the marketing gurus constantly misrepresent our city.
In this nice picture of a couple walking down a peaceful tree-lined street, how many people stop and say, “hey, that isn’t Hoboken – That is Manhattan”?
But potential buyers still get mesmerized, soak up the visuals and whip out their checkbooks… amazing.