The Beijing Olympics
The whole world will be watching, will you?
Has the popularity of the Olympics changed?
20-30 years ago, I feel the “importance” of the games was much bigger. Of course, we didn’t have a million other things fighting for our attention. We didn’t have 600 satellite channels, the interwebs, can countless other distractions. It seemed to be “the only game in town.” At least as far as I saw.
However, maybe it’s just me, or just our area? While I don’t feel the “buzz” about the Olympics on the street, I still see it everywhere on TV, on the web, the news, etc. Tons of marketing, and they’re predicting that up to FOUR BILLION people worldwide will tune into the Olympics at some given point. Do you feel that buzz?
The entire event will be broadcast in High Definition and you can catch each and every video on the web, too.
NBC is going all out, calling this the “most ambitious single media project in history.”
What is your interest in the 2008 Summer Olympics?
Anyway, here’s a creative video that BBC Sport used to market their Olympic coverage. Features a Monkey King character and all sorts of “enemies” (who are they, protesters?)