Bluestone Lane Coffee
Bluestone Lane – 409 Washington St. – Hoboken, NJ
First, a little background to cut through the fluff and emotional branding. In other words, the “blueprint” for (most) businesses in 2017:
Take a basic concept like food and beverage – give it a perception that it is more than just that;
- Lay out fancy decor, props, and signs.
- Use current buzz phrases like “artisan,” “hand-crafted,” “organic,” “premium,” and so on.
- Add in another useless app, plus heavy social media updates, photos of drink and food.
And presto! You have a business where a cup of coffee and a sandwich costs $20 – perfectly catered to millennials lacking critical thinking skills.
But wait, there’s more!
Bluestone Lane a cashless business – is that legal?
Apparently – Bluestone Lane is a completely cashless business. Only credit cards or their stupid app. I thought all businesses are required by law to accept cash – WHICH IS LEGAL TENDER FOR CONDUCTING TRANSACTIONS?
Here are their GOD-AWFUL justifications for not accepting cash (our comments in yellow).
As of October 31st we’ll be accepting credit cards and Loyalty App purchases only.
There are a number of reasons why this benefits you:
- Increased checkout speed
Less people counting exact change = faster checkouts.
(Stupid. No difference between cash and credit transaction. In fact – have you seen how long it takes at some stores? Useless point).
- The technology is here
The technology is here for businesses to be cashless.
(SO WHAT? “The technology” is also here for you to be spied on 24/7. I don’t want my coffee purchases in ANY database!)
- It’s a more sustainable option
Less vehicles moving money around the city.
(HOLY CRAP – I call bullsh*t on that one. ANYONE dumb enough to believe that drivel needs to re-evaluate where they went wrong in their life.)
- Enhanced store operations
Less time counting and more time making your day great.
(WHAT? Who comes up with this? What about the time you’ll be on the phone with tech-support when your credit card processing goes awry? I’m afraid for our future generations, that’s for sure!)
We’ll pass on this solely for their pie in the sky mentality.