Battle of the ads: Mason vs. Roberts
It’s the battle of the full-page ads!
This week Mayor David Roberts put an ad in the weekly paper attacking Second Ward councilwoman Beth Mason, who kicked it off with her own ad last week. Mason’s ad warned Hoboken taxpayers of a “huge financial and management crisis” and accuses Roberts of refusing to do anything about it. Mason’s ad warned the Mayor’s “reckless overspending and mismanagement” has put the city on the road to years of financial turmoil. Mason’s ad also noted Roberts is about to give a million dollar retirement plan to a Police Chief “Whose mismanagement… created a national embarrassment.” Mason’s ad also noted the investigation into missing Hoboken Parking Utility funds, which the Mayor has been silent about.
Roberts responded with an attack ad that ignores the HPU and SWAT investigations and instead tries to put the blame for the budget debacle on Mason and the City Council. The Roberts ad claims Mason hired “high priced political advisors” to engage in a “low class personal attack on Mayor Roberts”.
The irony? Judging by the signature style and typeset of the ad, it was Roberts who hired HCDO spinmeister Paul Swibinski to do a smear ad against Mason, and he doesn’t work for free.
The ad also included misleading and inaccurate statements in typical political ad style. Roberts says he is working “in cooperation with the state, working hard every single day.”
Take a look at each of them and post your thoughts in the comments section.