10/21/2008 Update:

The over-priced men’s clothing store “Life” popped up on 14th and Bloomfield – then ducked out, after what appears to have been an unsuccessful attempt at breaking into the Hoboken retail market.

Let’s review what happened:

  1. Sell costly men’s clothing
  2. Pick the slowest time of the year to open and “test” the Hoboken market
  3. Choose a not-so trafficked area
  4. Economy is suffering

Gee, I wonder what went wrong?


See what it looked like back in June after the jump…


Not sure if any of you Hoboken411 readers shop much in Jersey City, but there’s a men’s and women’s clothing shop called “Life” over at 112 Morris Street in our neighboring big brother of a city.

They’ve recently opened up a “pop-up” store at 14th and Bloomfield Streets (previously doomed to – eBay store, Santa Fe Touch). They’re currently testing the Hoboken market for the summer (quite possibly the slowest season of them all), and are considering other locations depending out how this trial works out.

This particular store is “just for men” and carries trendy, casual fashions and accessories. I saw a nice polo shirt, but was a bit out of my current price range at $95 bucks.


I offered my perspective on how to effectively market a street-level store front, some of the problems that already exist, and gave other (what I thought were good) suggestions. Whether they’ll get a bitter taste in their mouth in Hoboken remains to be seen. I wonder who they “consulted” prior to taking the Hoboken plunge in that location.

Have any of you guys (or girls) stopped in there to take a peek at their small sampling of men’s products? What do you think? I heard some “shoppers” last week actually shop-lifted something over on the live Hoboken police and fire scanner, so I guess the stuff might not be so bad!

Personally, I friggin shop at Target, and get great summer shorts for like 14 bucks. Spending over $100 on shorts just isn’t my bag…