Life “pop-up” store gone

10/21/2008 Update:

The over-priced men’s clothing store “Life” popped up on 14th and Bloomfield – then ducked out, after what appears to have been an unsuccessful attempt at breaking into the Hoboken retail market.

Let’s review what happened:

  1. Sell costly men’s clothing
  2. Pick the slowest time of the year to open and “test” the Hoboken market
  3. Choose a not-so trafficked area
  4. Economy is suffering

Gee, I wonder what went wrong?

life-store-closed-14th-bloomfield-hoboken.JPG

See what it looked like back in June after the jump…

6/25/2008:

Not sure if any of you Hoboken411 readers shop much in Jersey City, but there’s a men’s and women’s clothing shop called “Life” over at 112 Morris Street in our neighboring big brother of a city.

They’ve recently opened up a “pop-up” store at 14th and Bloomfield Streets (previously doomed to – eBay store, Santa Fe Touch). They’re currently testing the Hoboken market for the summer (quite possibly the slowest season of them all), and are considering other locations depending out how this trial works out.

This particular store is “just for men” and carries trendy, casual fashions and accessories. I saw a nice polo shirt, but was a bit out of my current price range at $95 bucks.

PHOTO GALLERY (HOLD MOUSE OVER IMAGE TO NAVIGATE – 6 PHOTOS IN THIS SET)

I offered my perspective on how to effectively market a street-level store front, some of the problems that already exist, and gave other (what I thought were good) suggestions. Whether they’ll get a bitter taste in their mouth in Hoboken remains to be seen. I wonder who they “consulted” prior to taking the Hoboken plunge in that location.

Have any of you guys (or girls) stopped in there to take a peek at their small sampling of men’s products? What do you think? I heard some “shoppers” last week actually shop-lifted something over on the live Hoboken police and fire scanner, so I guess the stuff might not be so bad!

Personally, I friggin shop at Target, and get great summer shorts for like 14 bucks. Spending over $100 on shorts just isn’t my bag…

Leave a Reply

13 Comments on "Life “pop-up” store gone"


Member
looking4parking
6 years 10 months ago

YES, VERY COOL SHOP, NICE STAFF AS WELL. NOT CRAZY ABOUT THE SHOE STORE NEXT TO IT.

Member
dawnrose
6 years 10 months ago

I forgot to mention that one in my prior post. I like Anthology as well.

Member
CreativeAngel
6 years 10 months ago

I happen to like Anthology on 7th. It’s bright and youthful and the most affordable place for me to shop in Hoboken. :)

Member
looking4parking
6 years 10 months ago

Yes you are right Bella Ro has adorable items as well, but I am now an official once a week shopper on 4th street. No more ” Forever 21″ lol

Member
dawnrose
6 years 10 months ago

#8: I have been in that store. I love it.It’s about time Hoboken gets afforable stores with nice stuff. Bella Ro,Heartbeat,De fine and Bridge Boutique are also worth a shot. The clothes at De fine are not as well made as the other stores. They are passable.