Newell Brands comes to Hoboken

Newell Brands sets New Global Headquarters in Hoboken

Newest downtown office building fully leased…

SJP Properties – which manages those big buildings along the Hoboken waterfront adjacent to Pier A Park – announced today that Newell Brands (a company that owns a LOT of brands you use) will establish their worldwide headquarters there in a nearly 100,000 square foot office.

Their decision wasn’t based on how great Hoboken is, but rather dollar signs. The New Jersey Economic Development Authority voted Friday to approve a 10-year, $27 million Grow New Jersey award to Newell to keep them in the state. How come people like us never get incentives?

This move brings 300 jobs to Hoboken, which is great! Because the city will need it after “mayor” don Zimmer chases about 500 jobs out of town as she decimates the SW section.

Anyway – here’s a huge list of brands they own besides Rubbermaid. Amazing how many you recognize but never knew the parent company!

Newell Office Brands

They own office brands: Sharpie, PaperMate, Dymo, Expo, Elmer’s, Parker, UniBall, Prismacolor, X-Acto and Waterman Paris:

Newell Brands Office

Newell Outdoor Brands

As well as “outdoor” brands like Coleman, Josten’s, Berkley, Shakespeare, Rawlings, Marmot, K2 Sports, Volkl and Aerobed:

Newell Brands Outdoor

Newell Tool Companies

Tool companies Irwin, Lenox and hilmor:

Newell Brands Tools

Newell Consumer Brands

Consumer (mostly kitchen) brands Oster, Sunbeam, FoodSaver, Mr. Coffee, Crock-Pot, Rainbow and Holmes:

Newell consumer brands

Newell Baby Brands

Baby brands Graco, Aprica, Baby Jogger:

newell baby

Newell Home Brands

Other “home” brands like: Calphalon, Contigo, Goody, Bubba:

Newell home brands

Other Newell Brands

“Consumables” like Yankee Candle, First Alert, Diamond and others:

newell consumables

As well as the recently acquired Jarden Group.

Wonder if they’ll allow Hoboken residents to shop for “cost” at their company store? How cool would that be?

Newell Brands Hoboken NJ Corporate Headquarters

Anyway, here’s the presser from their landlord:

“SJP Properties today announced that consumer goods company Newell Brands Inc. has signed a lease to establish its corporate headquarters at Waterfront Corporate Center III in Hoboken. The transaction brings the Class A office and retail building to full occupancy.

Newell Brands recently completed the combination of Newell Rubbermaid and Jarden Corporation, creating a $16 billion consumer goods company with a strong portfolio of leading brands. The new headquarters will serve as an important business hub for its executive team, select corporate functions and its Transformation Office, as well as a second hub for advanced design and expanded e-commerce activities.

The third and final building within SJP’s best-in-class, mixed-use business center, Waterfront Corporate Center III was developed by SJP Properties in partnership with USAA Real Estate Company, and recently achieved LEED Gold certification from the U.S. Green Building Council. CBRE Executive Vice Presidents Jeffrey Babikian and David Opper represented Newell Brands in the transaction.

“Our vision for Waterfront Corporate Center to serve as the premier business center along the Hudson River waterfront has been realized,” said Steven J. Pozycki, CEO of SJP Properties. “Newell Brands joins a prestigious list of leading-edge companies that are positioning themselves for long-term success by locating within a state-of-the-art building that offers direct access to one of the country’s strongest labor markets, as well as Hoboken’s unparalleled transportation, shopping, dining and entertainment options.”

Added Pozycki: “We could not be more pleased to have fully leased this building within just 12 months of completion and are thrilled with the caliber of tenants it has attracted.”

Situated within the heart of Hoboken’s master-planned, pedestrian-friendly waterfront, Waterfront Corporate Center is New Jersey’s most successful mixed-use development. The three-building complex comprises 1.5 million square feet of Class A commercial space adjacent to the W Hoboken Hotel and just steps from Hoboken Terminal’s NJ TRANSIT, PATH, NY Waterway Ferry and Light Rail connections.

In addition to Newell Brands, Waterfront Corporate Center’s impressive tenant roster includes, NICE Systems, Marsh & McLennan, Thomson Reuters, RMS, Octapharma, Pearson Education and workspace provider Regus.

Additionally, Del Frisco’s Restaurant Group recently opened its popular Del Frisco’s Grille at Waterfront Corporate Center III.

The complex houses an on-site, state-of-the-art fitness center, Crunch Fitness, as well as the Wicked Wolf restaurant, Jos A. Bank, FedEx, Chase Bank and Kiddie Academy. Additionally, Waterfront Corporate Center benefits from proximity to downtown Hoboken’s renowned amenities, as well as two piers that have been converted into beautiful, water-surrounded recreational parks and a tree-lined boulevard, all of which contribute to Hoboken’s 24/7 lifestyle.

Reflective of Waterfront Corporate Center III’s position as one of the state’s preeminent business addresses, the building features highly efficient floor plates and floor-to-ceiling glass windows that permit natural light to penetrate deep into the floors and offer unobstructed New York City and Hudson River views. SJP has incorporated energy-efficiency and air quality control features throughout to provide a healthier and more sustainable work environment for the building’s tenants. Additionally, the building features an underground parking garage, providing tenants with covered parking access.

About SJP Properties
SJP Properties is a vertically integrated commercial and residential real estate developer, investor, asset manager, construction manager and property manager. The expertise of the company’s core in-house team of professionals encompasses the entire development process, from site selection through coordination of tenant move-in for large multi-phase office complexes as well as for individual tenant build-out projects. The company is a recognized leader in the development of build-to-suit office and mixed-use developments on behalf of a long-list of leading corporations, including Panasonic Corporation of North America, Prudential, BMW, Sanofi, Tiffany’s, Ingersoll Rand and Bayer. The company’s leadership has established relationships with many of the industry’s leading investors and financial institutions, providing unparalleled access to capital.

For 30 years, SJP has sustained an unblemished track record of success, having completed every project on time and within budget. For more information, please call 212-335-2200 or visit

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1 Comment on "Newell Brands comes to Hoboken"

5 months 12 days ago

With the exception of a few brands, most are mid to low-end products. But it is nice to have another company call Hoboken home. Hopefully nothing screws that relationship up.