Startup Madness {overkill?}

Curious about the startup craze – Part II: How come?

Back in January 2015 – we penned this article entitled “What’s up with the Startups?”

If you missed it, I recommend you go back and get up to speed. We talked about the massive flurry of “tech” startups, and wondered about exactly what tangible value they provided customers or society in general – beyond their own desire for wealth.

But today, we’ll zone in specifically on some recent startups – especially since we have the upcoming Propeller Festival (which will undoubtedly feature many new “startups” themselves).

So let’s take a look at some new “apps.”



Hooch is being billed as the “first ever members only cocktail app.”

The premise is as follows:

  1. You pay them $10 per month to be part of this membership.
  2. They partner with bars, and if you go to one of their bars, you get your first drink free (one per day).

Take a look at this marketing bullshit (undoubtedly written by and for millennials):

hooch marketing crap

Why use a “cocktail app” to complicate or influence your life?

Any idiot knows that if you go to a bar and spend a little time there YOU WILL ALWAYS GET BUYBACKS!

Why give strangers personal data about where you like to go in your spare time?

Letting an app into your life in this way is just plain retarded.

Don’t do it!



“LivnList” touts their app as “the easiest way to get your friends to do things.”

Yes, you read that correctly. This app is necessary because up until this point in time, no friends ever made plans or did things together.

“Whether you’re planning a party, trip or night out at the movies, we make it easier to get your friends together.”

So now you need video invitations, and a group chat (i.e., digital peer pressure) to go do things.

And they prey on your fears, such as “missing out” on something.

To their credit – they incorporated a calendar of your upcoming “events,” but it’s just another “app” to rob yourself of precious time in the “now.”

Was this a niche that absolutely needed to be filled?



Ahh, here you go! An app that seems useful!

DriveWealth is an app that allows you to invest in the stock market – even if you don’t have a ton of money to do so.

They make this possible by enabling purchase of fractional shares in a company or companies.

Additionally – this “app” goes beyond just your smartphone, as they also have a WEB interface, which is nice because it does not have to be tethered to your body all day and night.

And lastly – they appear to have a nifty interface which keeps things relevant to investing – all in one convenient location.

Who would have thunk, a new tech startup that provided something useful and quite innovative?

PS – Just keep in mind, that the stock market for the most part (as well as the entire financial system) is a bit of a sham, and on very shaky ground (unless you are in the “inner circle.”) Exercise caution when investing!



Not sure where to begin with the SportOn app…

For one – “watching” sports (while very popular coast to coast) is one of the most counter-productive things you can do with your time. We’ve written about professional sports and their necessary relationship with so-called “fans” in the past.

So this SportOn app claims they “truly elevates your sporting experience.”

It’s a “full featured” sports application combined with (more) real-time messaging (i.e., idle chatter about faux heroes in your life).

Another app to waste your time – and won’t have a memory of any of it after “your” team loses once again. And that team is YOU.

In the end you have to ask yourself “why?”

As you can see from the above “inventions,” what you have is a curious fine line between “neat idea,” and “total waste of time and energy.”

Sure, these “apps” perform a function of some kind (even helping you invest). Perhaps (or should we say “Per-Apps?”) they can bring people together. But at what point in time do they start damaging society?

And by damage, I mean just the fabric that holds us collectively together. If everyone is neatly tucked away in their own isolated pocket of digital bits and bytes, doesn’t that ultimately blind you to the rest of the real world?

There has to be a better way to make use of cutting edge technology. At least from this author’s perspective.

too many startup apps

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