Will Black Friday ever end?
Black Friday is just a buzz word
It’s amazing to see how “Black Friday” has evolved (or should we say “devolved”) over the past few years. We all know the history behind Black Friday, so there’s no real need to go into it. But rather, where is it going from here? Or better yet – has it gone too far already?
Retailers attempt to invoke hysteria and “need” earlier each year
No matter what the morons on the financial channels say, or how high the stocks soar – the majority of people are absolutely spending less.
This is my theory as to why I saw CHRISTMAS decorations at big box stores BEFORE Halloween! The stores must have thought there’s a smaller piece of the pie this year, so the “first” to start cashing-in on the limited supply of dollars, the better.
Which is also why I believe stores couldn’t contain themselves from using the (once unique) phrase “Black Friday” in all their marketing. Stuff like “Pre-Black Friday” or like Lowe’s did combining the also “trending” buzzword “leak” along with Black Friday. It never ends.
At what point will the majority of consumers “wake up?”
When do you think the prevalence of all this “OMG once in a lifetime” type marketing attempts just go away? When people realize that they don’t NEED any of the crap they buy?
Or when Black Friday starts in February?
Or when ever other phrase that you hear (all year round) is “Black Friday?”
The whole science of “sales” has always intrigued me. I understand that there can be many factors that lead to something “on sale” cheaper than it “normally” is. It can be moving old inventory while it still has some value (i.e., electronics, last year’s fashion). Or using “loss leaders” in the hope that customers buy other, higher-profit items and accessories. Or just bringing in enough revenue to cover last months bills, regardless of loss. But truly valuable items should really never go on sale. They should just be priced fairly from the get-go.
Here’s a great video parody of Black Friday seen a few years ago on a network TV comedy show that sums it all up (and it’s not very far from reality!):
But as always, it’s the end consumer that ENABLES all this madness. The same goes for any “must have, must see” type of happening in our society (like sports, smart phones, tv shows, latest $300 sneakers). Your fellow man always finds a way to get duped by the latest and greatest – forgetting the value of what is really important in life.