Vivi Bubble Tea
Vivi Bubble Tea coming to Hoboken, NJ – from Taiwan!
Vivi Bubble Tea touts themselves as having “the best bubble tea from Taiwan!,” and already has a dozen locations in NYC, plus one near Rutgers University in New Brunswick, NJ.
Here’s their insulin-attacking description:
“Bubble tea originated from Taiwan in the early 80′s. The term bubble tea came about as a description of the tea because bubble tea is usually prepared with a tea base mixed with milk or fruit syrups and ice. A shaker is used to ensure that all flavors are well-infused. The shaking movement creates bubbly foam on the surface of the drinks, hence the name “bubble tea.” Traditionally, bubble tea is served with chewy tapioca pearls made of sweet potato, cassava root, and brown sugar. Other toppings such as aloe, pudding, lychee jelly, ice jelly and red bean are also available.”
(I think my blood sugar went up 100x just typing that in!)
Will Vivi Bubble Tea succeed in Hoboken?
Even though they’ve seemingly had success “riding the wave” of the bubble tea trend in the city – several locals we’ve spoken with think that they’re already on life-support before they even open. One resident told us “Maybe they should have tried Edgewater for a better customer base?”
Whether it’s bubble tea or some other kind of trendy product – it’s tough to succeed in Hoboken unless you have a fairly diversified product offering (look at the Prime Time convenience stores expanding like rabbits…)
Either way – we wish them luck, as an occupied space is better than one “for rent.” Even if it is just temporary…