Hoboken & Beyond – Do you believe the “Marketing Mentality?”
It’s long been said (since the grandfather of marketing Edward Bernays) that “emotion sells” anything 100x better than actual merits. Which is why you see dopey idiots and hot chicks on “Light Beer” commercials, smiling happy people on Jewelry commercials, and “perfect lives” on any other consumer goods commercial. It’s all psychological.
However, while the ignorant “masses” are suckers – there are still many of us “critical thinkers” left in the mix. A dwindling number for sure, but still enough to make a difference.
So I saw this sign at NJ Running Company (127 Washington Street) the other day that read “Happy Feet (in the store) – Sad Feet (not in the store.)”
You know what my first thought was when I saw that? “Happy Wallet (not in the store) – Sad Wallet (in the store buying shit I don’t need.)”
As you can see, while this is a simple sandwich board sign which typically has ultra-low “returns,” it still played on people’s emotions. And I can BET that at least a few (unsuspecting) consumers probably bid farewell to some of their (leftover) hard earned cash. Psychological marketing “wins!”
Are you influenced by marketing like that?