Game of Thrones Beer from Ommegang a “hot” commodity in Hoboken

Game of Thrones Beer Hoboken NJ price gougingSince we don’t get caught up in the latest “hot” TV series – we had to kind of look into what this “Game of Thrones” on HBO was all about.

You guessed it! A fantasy type show, with characters, explicit sex scenes, yadda, yadda, yadda. And viewership has apparently doubled since the first season (I think close to 7 million viewers now?) So it’s definitely one of the “in things” to talk about at your (real or virtual) water cooler.

Also what we didn’t know was that the Ommegang Brewery, in conjunction with the show – had come out with a “limited edition” Game of Thrones beer, which coincided with the premiere two weeks ago.

Did some Hoboken liquor stores over-charge for Game of Thrones?

Hoboken411 reader Eric clued us into this fact, but more importantly – believed that some kind of beer price-gouging was happening in Hoboken.

“There are 3 different designs for same beer, which I was trying to hunt down. I actually purchased 2 bottles over at Sparrows uptown for $10.99/each even though they had a sign stating ‘Limit one per customer’. Sparrows did not mind this.

Game of Thrones Beer OmmegangWhen I saw that Wine House (the old Price King) was selling Ommegang I went in to see if they had the last design I was looking for. They did and they did not have a sign limiting the amount a person could purchase. So I picked up all 3 bottles and my total was roughly 48.00. I didn’t think anything of it because for some reason i thought I purchased 4 bottles which would have made it 12.00 each. Not a big mark up, another 1.00 over sparrows which I was fine with since they just remodeled and I’m helping out a local store.

I state 48.00 roughly because I never received a receipt nor was I offered one. They have you pay via an ipad and sign your name on the screen but there’s no summary of your order just the total cost. To my surprise afterwards I was actually paying 16.00 a bottle almost a 50% increase over sparrows. When I realized this I went back to the store to let them know of my displease. I informed the sales clerk that it was my mistake that I did not ask for the price of each, his response was that I gave you a total cost. If i received a receipt with an itemized bill I would have known of the price gouge immediately.

He stated they do not accept returns, which i understood as well, but it would have been nice to get a price match or some type of refund if they would not take back the alcohol. Nothing.”

We checked it out. Sparrow did indeed sell it for $10.99. Ok….

Game of Thrones Ommegang Beer Sparrow Hoboken NJ 1099

So was it really price gouging?

Then we went to Wine House – and the price was $12.99 per bottle. Pretty standard for small store not to have the same low “discount price” that a larger outlet like Sparrow (or Super Buy Rite in Jersey City) would sell it for.

Game of Thrones Ommegang Beer Wine House Hoboken NJ 1299

So Eric’s jumbo $48 bill was either a true mistake (on either party’s end) – or Wine House lowered the price a week later since the “exclusivity” of the hot commodity had wore off.

Who knows – but the lessons here are:

  1. Ask for the price (if it isn’t listed).
  2. Pay attention to your total bill (and demand an itemized receipt).
  3. Don’t go to the store drunk and stupefied. Not good for the wallet.

Enjoy your suds!