Wines for Dummies
Wines for Dummies – Yes, an actual wine!
Most of you have seen or heard of the “For Dummies” series of books. They’re published by Hoboken’s own J. Wiley & Sons, and cover a plethora of topics, from computers, cars and biology to schooling, social networking and even WINE.
The Wine for Dummies book is now in it’s 5th Edition – and actually is an interesting read. The best part about the book is, that they make several mentions of “thinking for yourself.” Not that I need anyone to tell me what is good (to ME), but it’s nice they clarify that to the “dummies.”
However, while it was a great selling book, does not mean they had to go and make an actual wine called “Wines for Dummies.”
Glomming off a trend – Wines for Dummies
While I laughed the first time I saw it. I had to take the plunge the second time I saw it – just to say “I tried it.”
Wines for Dummies is a product from a company called Vision Wine & Spirits, LLC. And researching this company and the brands they market or represent gives you a pretty good idea of what they’re all about. TXT Cellars, STLTO Wine, and Wines For Dummies pretty much means they take MARKETING as the approach to PROFIT from the wine-making business, and NOT creating a tasty product.
Take a look at the marketing description for their STLTO Wine (which features an almost stripper shoe with spiked heel): “An all woman run operation – STLTO stands for Sophisticated, Timeless, Lavish, Trendy and Outstanding…” (Makes me want to puke).
So we tried a “Dummy” Cabernet (and they have to phonetically spell it out on the bottle: CAB-ER-NAY SOH-VEE-N’YON) – which was weak at 13% alcohol. It tasted overly sweet, and almost fruit-juice like. At $9 bucks a bottle – any bottle in that price range – regardless of what kind, would have been better. So I guess we were the dummies for trying it, knowing plain well it is just a gimmick. The hangover the next day wasn’t too pleasant either.
But I’m wondering if the Wines for Dummies product may be at the end of their life, as whomever was handling their social media marketing arm of the brand completely stopped posting on Facebook and Twitter back on December 18, 2013. Guess people were too embarrassed to “like” or “follow” them?
Verdict: Don’t be a dummy. Avoid at all costs!